Advisory for Modern Partnerships.

Bluethread helps companies strengthen ecosystems through Partner Advisory Councils and curated peer groups. We enable vendors to listen better, align with partners, and turn collaboration into measurable growth.

Whether you’re modernizing a legacy program or building something entirely new, Bluethread delivers the operating model you need to scale. From ecosystem strategy to co-sell playbooks, we embed systems and tools that transform partnerships into performance.

With decades of experience across enterprise, cloud, and high-growth startups, we bring a practical, operator’s lens to every engagement. Our work is not theory or one-size-fits-all frameworks, it’s customized execution designed to accelerate revenue, strengthen partner alignment, and give leadership the clarity to scale with confidence.

Modern Partnerships. Real Revenue.

Services

Introducing BlueThread Connect

Partner Advisory Council/Roundtables

A Facilitated Partner Advisory Board — delivered as a service.

Your partners and customers don’t need another webinar. They need a trusted space for meaningful conversations, peer learning, and actionable feedback.

Bluethread Partner Advisory Roundtables are curated, high-signal groups designed to help vendors build real community and trust with the people who matter most.

What’s Included:

  • 🎤 Facilitated Roundtable Sessions — Structured, no-pitch discussions with clear agendas and takeaways

  • 💬 Private Slack Engagement — Always-on channel for your group, plus optional prompts, feedback loops, and insights

  • 📊 Optional Add-Ons — Content summaries, feedback reports, and training modules that turn conversation into action

Pricing:

  • Starts at $1,000/month for professional facilitation and community management

  • + $25/month per member for Bluethread Connect access

Peer Groups

Your personal board of advisors for GTM and partnerships.

Bluethread Connect isn’t another noisy Slack group — it’s a vetted community of operators who want trusted peers, real conversations, and actionable insights.

What You Get:

  • 💬 Curated Cohorts — 12 vetted peers navigating similar growth challenges

  • 🧠 Focused Roundtables — Live, no-fluff discussions on co-sell, channel strategy, org design, and ecosystem growth

  • 🌐 Always-On Slack Access — Ask questions, share resources, and get fast feedback from peers and alumni

  • 🎯 Real-Time Relevance — Everything shaped by what members are actively solving, not generic content dumps

Membership:

  • $25/month paid yearly

  • By invitation or short application

👉 Which is right for you?

  • Partner Advisory Roundtables are for vendors who want to engage partners and customers in a structured, professional way.

  • Peer Groups are for operators who want to learn, grow, and solve challenges alongside trusted peers.

Clear Answers
to Your Questions

FAQ’S

  • Bluethread works across three key areas:

    • Executive Peer Groups & Councils (Partner Roundtables and Partner Advisory Councils)

    • Marketplace Acceleration & Distribution Strategy

    • Modern Operating Model Consulting & Partner Tech Stack Advise

  • Bluethread Connect is the peer-driven community for GTM and partnership leaders. Members join curated groups, participate in live roundtables, and stay connected in a private Slack space. For vendors, it’s also a pipeline of future council members and a way to stay tapped into operator-led insights.

  • Vendors use councils to:

    • Increase partner-sourced and influenced revenue

    • Validate product and GTM strategies with partner input

    • Build trust and alignment that accelerates co-sell motions

    • Identify risks and opportunities earlier through real partner feedback

  • Bluethread designs and launches distribution programs that fit today’s market realities. This includes working with global distributors, regional players, and cloud providers to create scalable partner-led growth.

  • We help companies succeed in cloud and digital marketplaces by aligning product packaging, incentive design, and co-sell strategies with leading platforms. The goal is to shorten sales cycles and maximize partner-driven revenue.

  • We assess your current partner tools (PRM, account mapping, deal registration, enablement, etc.) and design a tech stack that actually works for partner managers, ops, marketing, and leadership. Increasingly, this includes AI-driven insights for account mapping, partner engagement, and deal room execution.

  • A structured framework to recruit, enable, co-sell, and grow with partners. It defines responsibilities, metrics, and operating cadences that drive consistent execution across the partner lifecycle.

    • Clearer strategy and faster execution in partnerships and channels

    • Improved partner-sourced and influenced revenue

    • Scalable programs that align with your growth goals

    • Stronger peer and partner relationships through roundtables and councils