Advisory. Tools. Community. AI-Native.
The operating system for modern partnership teams.
Advisory, RevOps engineering, and an operator community — built to run on AI, used by partnership leaders at Gong, HubSpot, and Microsoft.
Trusted by operators & partners at
The Data Gap
Why Partnership Revenue Stays Invisible
Invisible Data
Partner-sourced and co-sell revenue sits in spreadsheets, not your CRM. Finance can't see it. Sales doesn't trust it.
Attribution Friction
No clean logic for Sourced vs. Influenced vs. Co-Sell. Every deal review turns into a territory debate.
Broken Integrations
Your PRM, CRM, mapping tool, and conversation intelligence don't talk to each other. Six tools, zero connected workflows. Your stack is expensive shelf-ware.
How We Help — AI-Augmented
Three Pillars. One Operating System.
Partner RevOps
Build the data pipes that Sales and Finance trust.
- CRM Engineering (Salesforce / HubSpot Custom Objects)
- Attribution Automation (Sourced, Co-Sell, Influence Logic)
- Tech Stack Audit & Rationalization
- Integration Wiring (Workspan, PartnerStack, Zinfi, Gong)
Program Design
Standardize the rules of engagement across the PortCo.
- PE Maturity Assessments & Benchmarking
- POD Framework Deployment (AE & Partner AE Alignment)
- Incentive & Commission Model Design
- GTM Playbook Development (The Manual Implementation)
Ecosystem Network
Plug the company into a vetted partner ecosystem.
- Partner Marketing Agency Network (Vetted Specialist Referrals)
- Executive Matchmaking (Hiring the First Partnership Engineer)
- Event GTM & Nearbound Strategy
- Onboarding to the Execution Vault and Community